Thursday, May 24, 2012

Market conditions dictate list price

When you list your home you want to get the best possible price and that is what your listing agent wants too.  In the current market it is difficult to hit on the right number until the home has been shown and buyer and agent feedback is accumulated.  Even high end homes are affected and it is the listing agent's duty to analyze the data and explain the results to the seller in terms they can understand.

Our office currently has a listing on Eileen Dr. in the Park Ridge section of Cedar Grove that, historically speaking, should be in the million dollar price range.  Market conditions and buyer feedback have caused a major price reduction and this custom home with 4 bedrooms including a huge master suite, a massive great room with fireplace, dining room that currently houses a table for 14 and a finished basement complete with a full bath, bonus room, access to rear patio, family room and gourmet kitchen.  This home is now listed at $875,000.  

If you are thinking of listing your home, please keep current market conditions in mind when setting an asking price.  If you are buying a home remember that the listing agent should be on top of prices in the area and the home may be priced to sell in today's market.

If your interested in seeing this home on Eileen Dr. or any other home in the area, please let me know.

Thursday, May 10, 2012

Has your listing expired?

In this market many houses come on the market and never sell, there are a number of reasons for this that can be overcome by your agent.  Market positioning is key, this means if your home is overpriced for the neighborhood you will not get the buyers you are looking for. Below is a check-list developed by Real Estate Marketing Experts that can help you discover the reason for your disappointment.  Go over it, answer the questions truthfully and if you have any questions or would like me to help make a marketing correction please feel free to contact me.